Game-Based Learning

Game-Based learning delivers content in a way that boosts engagement by leveraging learner’s desires for status, achievement, and competition. Gaming mechanics such as personalisation, points, and bonuses are utilised to help make boring tasks, and learning, more fun.


Game-Based learning or gamification is a proven method for delivering learning content in a manner that redirects learner motivation by associating an historically dull and unpleasant task with a fun and engaging one.
Game-Based learning leverages our desires for status, achievement, competition, to increase engagement. Gaming mechanics of points, levels, and awards help make boring tasks more fun.
Traditional e-learning courses can also be enhanced by applying reward levels for completion. In some cases, the course material can be delivered as a role-playing scenario with characters performing tasks and challenging the learner to make choices which branch into varied results.
Esus works with the client to determine if their audience and content would fit the criteria to be delivered as a game rather than a traditional course. Games are tested at various stages of development with sample trainees to ensure there are having the desired behaviour change.


Associated British Ports

Working with Esus was a pleasure. They made it their business to learn about our business & put together a very informative e-learning programme. The result was hugely successful in reaching over 2,500 people. Esus are an innovative company that work hard for their clients and I would recommend them to anyone who wanted to put a learning package together to reach a large audience.


Sample Projects

Below is a selection of sample GAME-BASED LEARNING projects we have recently worked on with clients:

As part of an internal communications plan, our client had a need to develop awareness material to help raise awareness about the…
Heineken were introducing new leadership concepts to managers and wanted an interactive tool that helped to reinforce the classroom learning. ...
PepsiCo needed an interactive tool to help explain and convey key messages and concepts to colleagues relating to business wins, learnings…

Use Cases

Games can be provided as a standalone solution and are often used in client projects as part of a wider ‘solution mix’ to deliver content in the context of problem-solving requiring learner interaction. Use cases are limitless as the bespoke nature of our Game-Based Learning solutions ensures a 100% fit to a client’s needs, regardless of objective, subject-matter or intended audience. Based on previous projects conducted by Esus, sample Game-Based use-cases include:

Games to add a fun and immersive element to a company training programme

Games to reduce the complexity of a process or procedure

Games that re-create real-world scenarios and allow the user to solve problems in a safe environment

Games to learn a real-world process that is impractical or ineffective to do so using other means i.e., too costly, too dangerous, complex logistics, etc.

Application of gaming mechanics to non-gaming environments make difficult tasks more palatable and enjoyable

Games to boost the learning process by getting the user to overcome different challenges and then apply those learning in a work environment


  • Game-based learning is a fun, interactive and positive experience
  • Points, levels, awards, timers, personalisation etc. help make boring tasks more fun.
  • Motivates and engages users to take action to complete an associated task.
  • Leverages trainees desires for status, achievement and competition.
  • Rewards the user for completing a desired task and a leaderboard is then utilised so they strive for further improvement.
  • Can be a fantastic point of differentiation and help cut through the “noise”.
  • Increases likelihood of repeat participation.
  • Excellent material retention and more practical subject immersion.
  • Creates a high level of engagement with trainees.
  • The level of detail in the game is only limited by the imagination of the client!
  • Keeps trainees involved by minimising ‘passive’ learning activities i.e. game is interactive and immersive
  • Allows learners to experiment with different choices and actions in a safe environment.
  • Facilitates deep learning, increasing the likelihood of material being retained for a longer time
  • Games can place trainees in realistic scenarios, where they have to apply their problem-solving skills to resolve the issues.
  • Experimentation help trainees learn through failure i.e. provide multiple paths to success allowing the trainee to choose.

Game mechanics: scoreboards, timers, trophies
Game Controls
Game music, voiceover & sound effects
Engaging, entertaining, and stimulating
Can be used as part of blended learning
Can provide personalised feedback
Relevant, & recognisable game environments
Custom drawn visuals to match client brand
Can create customised Avatars
Desktop and Mobile compatible
Digital Delivery
Customisable game environments
Interactive and user-driven
Scalable to screen size
Can be used as part of wider L&D initiative
Scalable to suit low bandwidth environments
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