Corporate Explainers describe an idea, initiative, or process in a simple and compelling way to quickly convey a lot of information. They use concise language & engaging visuals to attract and hold the viewer’s attention.
Explainers can be provided as a standalone solution and are often used in client projects as part of a wider ‘solution mix’ to deliver content that is more informative and may not require learner interaction.
Faced with an incredibly tight deadline Esus pulled out all the stops to deliver a compelling regulatory course & supporting material (in 6 translated languages) that has received universally positive feedback from our staff – more than 8,500 staff completed the course. Esus really understood what was needed and demonstrated a willingness to overcome any challenge collaboratively.
Below is a selection of sample CORPORATE EXPLAINER projects we have recently worked on with clients:
Explainers can be provided as a standalone solution but are often used in client projects as part of a wider ‘solution mix’ where they may be embedded within a bigger e-learning course to explain specific content. Use cases are limitless as the bespoke nature of our Corporate Explainer solutions ensures a 100% fit to a client’s needs, regardless of objective, subject-matter or intended audience. Based on previous projects conducted by Esus, sample Corporate Explainer use-cases include:
Explainers to add a fun and dynamic element to a key company message
Explainers to summarise key points quickly and precisely to a senior leadership team
Explainers to reduce the complexity of charts, graphs, and diagrams
Explainers to easily convey metrics to a large audience i.e., timelines, measurements, volume, etc.
Explainers with embedded “call to actions” to get buy-in on a new company initiative
Explainers to reduce text overload and ensure a higher level of material retention
- Short duration retains the user’s attention and ensures full engagement & understanding.
- Help convey key points in a short space of time by engaging the viewer (more than equivalent text would do).
- Have high recall rates.
- Help reduce complexity and bring any concept to life including abstract ideas.
- Stronger material retention than static content.
- Can be a good point of differentiation and help cut through the “noise”.