Corporate Explainers describe an idea, initiative, or process in a simple and compelling way to quickly convey a lot of information. They use concise language & engaging visuals to attract and hold the viewer’s attention.
Corporate Explainers
Description
Explainers can be provided as a standalone solution and are often used in client projects as part of a wider ‘solution mix’ to deliver content that is more informative and may not require learner interaction.
They focus on explaining an idea, initiative, or process in a simple, engaging and compelling way, by using clear & concise language and appealing & attractive visuals that quickly grab the viewer's attention.
We work with clients throughout the creative process from structuring the content and writing the script, storyboarding the concept, deciding the direction and tone, and choosing the appropriate length and design style.
The key advantage of explainers is that they attract & hold the attention of the viewer and can quickly convey a lot of information in a short space of time.
Testimonial
Faced with an incredibly tight deadline Esus pulled out all the stops to deliver a compelling regulatory course & supporting material (in 6 translated languages) that has received universally positive feedback from our staff – more than 8,500 staff completed the course. Esus really understood what was needed and demonstrated a willingness to overcome any challenge collaboratively.
Sample Projects
Below is a selection of sample CORPORATE EXPLAINER projects we have recently worked on with clients:
PepsiCo R&D needed a solution to help tell the story and illustrate the significant growth of the PepsiCo R&D Campus…
As part of the rollout of a new internal IT tool, our client wanted to raise awareness of its benefits, features and applications.
Use Cases
Explainers can be provided as a standalone solution but are often used in client projects as part of a wider ‘solution mix’ where they may be embedded within a bigger e-learning course to explain specific content. Use cases are limitless as the bespoke nature of our Corporate Explainer solutions ensures a 100% fit to a client’s needs, regardless of objective, subject-matter or intended audience. Based on previous projects conducted by Esus, sample Corporate Explainer use-cases include:
Explainers to add a fun and dynamic element to a key company message
Explainers to summarise key points quickly and precisely to a senior leadership team
Explainers to reduce the complexity of charts, graphs, and diagrams
Explainers to easily convey metrics to a large audience i.e., timelines, measurements, volume, etc.
Explainers with embedded “call to actions” to get buy-in on a new company initiative
Explainers to reduce text overload and ensure a higher level of material retention
Benefits
- Short duration retains the user’s attention and ensures full engagement & understanding.
- Help convey key points in a short space of time by engaging the viewer (more than equivalent text would do).
- Have high recall rates.
- Help reduce complexity and bring any concept to life including abstract ideas.
- Stronger material retention than static content.
- Can be a good point of differentiation and help cut through the “noise”.
Features
Arouse interest & elicit further action
Can be used as part of wider communications
Upbeat and fast-paced tone
Engaging, entertaining, and stimulating
Short and get to the key point quickly
Animated visuals and motion graphics
Can incorporate music track & voiceover
Carefully scripted using concise language
Custom drawn visuals to match client brand
Desktop and Mobile compatible
Linear / structured order of information
Scalable to screen size
Self-paced to suit own pace, time & place
Can be used as part of wider L&D initiative
Scalable to suit low bandwidth environments
Can be used as part of blended learning
Can incorporate Closed Captions
Very focused message
Digital Delivery
Video controls
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