Corporate Explainers

Corporate Explainers describe an idea, initiative, or process in a simple and compelling way to quickly convey a lot of information. They use concise language & engaging visuals to attract and hold the viewer’s attention.

Description

Explainers can be provided as a standalone solution and are often used in client projects as part of a wider ‘solution mix’ to deliver content that is more informative and may not require learner interaction.
They focus on explaining an idea, initiative, or process in a simple, engaging and compelling way, by using clear & concise language and appealing & attractive visuals that quickly grab the viewer's attention.
We work with clients throughout the creative process from structuring the content and writing the script, storyboarding the concept, deciding the direction and tone, and choosing the appropriate length and design style.
The key advantage of explainers is that they attract & hold the attention of the viewer and can quickly convey a lot of information in a short space of time.

Testimonial

Primark

Faced with an incredibly tight deadline Esus pulled out all the stops to deliver a compelling regulatory course & supporting material (in 6 translated languages) that has received universally positive feedback from our staff – more than 8,500 staff completed the course. Esus really understood what was needed and demonstrated a willingness to overcome any challenge collaboratively.

VIEW ALL TESTIMONIALS

Sample Projects

Below is a selection of sample CORPORATE EXPLAINER projects we have recently worked on with clients:

As part of the rollout of a new internal IT tool, our client wanted to raise awareness of its benefits, features and applications.
F6 Tech needed an interactive tool to effectively demonstrate its ground breaking “black box” product for the automotive industry ...
PepsiCo R&D needed a solution to help tell the story and illustrate the significant growth of the PepsiCo R&D Campus…

Use Cases

Explainers can be provided as a standalone solution but are often used in client projects as part of a wider ‘solution mix’ where they may be embedded within a bigger e-learning course to explain specific content. Use cases are limitless as the bespoke nature of our Corporate Explainer solutions ensures a 100% fit to a client’s needs, regardless of objective, subject-matter or intended audience. Based on previous projects conducted by Esus, sample Corporate Explainer use-cases include:

Explainers to add a fun and dynamic element to a key company message

Explainers to summarise key points quickly and precisely to a senior leadership team

Explainers to reduce the complexity of charts, graphs, and diagrams

Explainers to easily convey metrics to a large audience i.e., timelines, measurements, volume, etc.

Explainers with embedded “call to actions” to get buy-in on a new company initiative

Explainers to reduce text overload and ensure a higher level of material retention

Benefits

  • Short duration retains the user’s attention and ensures full engagement & understanding.
  • Help convey key points in a short space of time by engaging the viewer (more than equivalent text would do).
  • Have high recall rates.
  • Help reduce complexity and bring any concept to life including abstract ideas.
  • Stronger material retention than static content.
  • Can be a good point of differentiation and help cut through the “noise”.

Features

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Arouse interest & elicit further action
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Can be used as part of wider communications
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Upbeat and fast-paced tone
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Engaging, entertaining, and stimulating
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Short and get to the key point quickly
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Animated visuals and motion graphics
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Can incorporate music track & voiceover
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Carefully scripted using concise language
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Custom drawn visuals to match client brand
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Desktop and Mobile compatible
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Linear / structured order of information
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Scalable to screen size
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Self-paced to suit own pace, time & place
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Can be used as part of wider L&D initiative
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Scalable to suit low bandwidth environments
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Can be used as part of blended learning
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Can incorporate Closed Captions
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Very focused message
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Digital Delivery
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Video controls
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