Promotional trailers are short engaging ‘teaser’ videos that use concise language & engaging visuals to raise awareness, and help start an internal conservation, among colleagues around a new initiative, process, or programme.
Promotional trailers use concise language & engaging visuals to raise awareness among colleagues of a new initiative, process, or programme.
The experience of working with Esus was positive from start to finish. We particularly appreciated the time and effort they put into understanding our needs, our ethos, how we work and our services at the start of the project. They were imaginative with design and innovative whilst staying close to our learning goals and objectives. The modules produced were engaging and exceeded our expectations.
Below is a selection of sample PROMOTIONAL TRAILER projects we have recently worked on with clients:
Trailers are provided as a standalone solution and are most often used to promote a bigger campaign or initiative. Use cases are limitless as the bespoke nature of our Promotional Trailer solutions ensures a 100% fit to a client’s needs, regardless of objective, subject-matter or intended audience. Based on previous projects conducted by Esus, sample Promotional Trailer use-cases include:
Trailers to promote a new company initiative, process, or programme in a fun and dynamic way and help start an internal conservation.
Trailers for large e-Learning course launches to help boost learner uptake.
Trailers with embedded “call to actions” to guide colleagues in the direction you want and encourage them to take the next step.
Trailers to reduce text overload and ensure a higher level of material retention.
Trailers to use in lieu of a slide deck and/or other paper-based material.
Trailers to summarise key points of a new company initiative quickly and precisely.
- Have high recall rates as short duration retains the user’s attention and ensures full engagement & understanding.
- Help convey key points in a short space of time by engaging the viewer (more than equivalent text would do).
- Help reduce complexity and bring any concept to life including abstract ideas.
- Stronger material retention than static content.
- Can be a good point of differentiation and help cut through the “noise”.
- Trailers are noticed, remembered, and shared more readily than standard written communication.
- Can be used in-person at meetings or on internal communication platforms.