Animated Awareness Trailer
Promotional trailer with bespoke character, animated storyboard, voiceover, background music and callouts


As part of the rollout of a new internal IT tool, Pfizer wanted to raise awareness of its benefits, features and applications.


We developed an animated awareness trailer which provided background on the business need, showcased the tools’ extensive features & benefits and demonstrated the process that the tool followed, all in a memorable, engaging and fun way.


We worked with Esus to create an interactive and engaging digital awareness campaign & were SUPER impressed with the end results. Individual user feedback was amazing… “Awesome animation”, “Brilliant animation, clear, to the point and easy to understand”, “Nice game with real educational effect”, etc. Their service levels are exceptional, with on time & on budget delivery of milestones. Looking forward to working with the Esus team again very soon.

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