esus can conduct a modular or full audit of your site to evaluate its current effectiveness and impact. These audits will provide you with an objective and impartial analysis of your site with practical recommendations.

Design Audit
esus will evaluate the design based on the customer's objectives to assess its visual impact on the intended audience. This includes reviewing the appropriateness of the types of images and fonts used on the site. We also ensure that redundant features such as animated gifs, block capitals and blinking text are not in use.

Structure Audit
esus will review the site structure in terms of its navigation, layout, heading classification and hierarchy. This is to ensure that information is logically laid out and easy to find.

Content Audit
esus will review the site content to gauge its effectiveness. This includes basics such as spelling, grammar and punctuation. We also look for the use of page titles, valid hyperlinks, broken links and table of contents. Page lengths are also examined to ensure they are short enough to use the scroll bar.

Compliance Audit
esus will review the accessibility and compliance levels of the site to ensure that relevant web accessibility guidelines are met. This ensures that the site will appeal to and reach the largest possible audience. The ultimate objective here is to ensure simplicity, clarity and performance.

Visibility Audit
How visible is your site on the most popular search engines and web directories? What are your target customers searching for online? We will review the search phrases which attract more customers and examine the exact search phrases target prospects are using. We also look at your rank for the top 10 search phrases?

Competitor Audit
To beat your competitors online, you need to understand their online marketing activities. esus will examine the web sites and online marketing activities of your 3 closest competitors and produce a short report summarising the findings.

Usability Audit
esus can measure the effectiveness, efficiency and satisfaction with which users perform certain tasks on your website and make recommendations on how these processes can be improved.